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Thousands of Brits Lost Sleep Last Year Pondering Life’s Big Questions


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Have you ever wondered what the leading cause of sleepless nights is here in the UK? Well, in a study of over 30,000 tweets and posts about sleep issues from the last 12 months, online bed and mattress retailer Happy Beds found many of us lie awake at night pondering life’s big issues.

Why Brits don’t sleep

In the thousands of tweets that were analyzed, LGBT issues and questions around God and religion were extremely frequent. Vegetarianism and veganism also featured, as did the NHS and GCSE stress.

ADHD appeared prominently in sleepless tweets, especially alongside hashtags such as #mentalhealth, #depression, #anxiety, and #stress.

However, all of these important topics were beaten out by those related to the current political climate. Brexit was the most popular topic in tweets about insomnia or sleep issues, and #stopbrexit was the most commonly used hashtag.

The United Kingdom and European Union were also found to be two of the top five entities which featured in insomnia-related posts from the last 12 months.

Top sleep-related hashtags

Overall, the Happy Beds campaign found that the top hashtags used were:

  1. #stopbrexit
  2. #sleep
  3. #ynwa
  4. #gameofthronesfinale
  5. #lfc
  6. #got8
  7. #insomnia
  8. #brexit
  9. #nowplaying
  10. #snowdonia

And the top 10 most frequently mentioned entities were:

  1. Brexit
  2. Liverpool FC
  3. United Kingdom
  4. Sleep
  5. European Union
  6. Netflix
  7. You’ll Never Walk Alone
  8. Jon Snow
  9. Tormund Giantsbane
  10. Bran Stark

A Sleep-expert speaks out

Joy Richards, Sleep Expert at Happy Beds, said:

“At Happy Beds, we believe everyone needs and deserves a good night’s sleep. So, in a bid to help our customers get a better kip, we delved into social data to see what really keeps people up at night.

“Whilst we cannot do much to ease the population’s anxiety over the political climate or social issues, Happy Beds can provide comfort and support to facilitate sleep.

“A comfortable bed is a great place to start.”

Other themes that were apparent in the research were sport – which accounted for a whopping 23% of social insomnia tweets – and television.

Football made up a good percentage of these with Tottenham and Liverpool fans suffering the most interrupted sleep around the Champions League final. There were a combined 710 mentions of the Liverpool team name and the club motto ‘You’ll Never Walk Alone’ in insomnia-related tweets, with 45 mentions of Tottenham Hotspur. Furthermore, there were 211 features for #ywna, 193 for #lfc, and 58 of #coys.

Netflix was a frequent focus of television-related tweets and posts, as was Love Island, Line of Duty, and Game of Thrones. In fact, #gameofthronesfinale, #GOT8, and #GameOfThrones were particularly prominent back in April when 192,000 watched the show finale live.

Lastly, there were 400 tweets that linked the Game of Thrones finale with sleep issues and nearly 900 more related to fan-favorites Jon Snow, Tormund Giantsbane, Sansa Stark, and Bran Stark.

And more . . .

Bar the reasoning behind the UK’s sleepless nights, it was also revealed that females between the ages of 18 and 24 were most likely to tweet that they couldn’t sleep. In comparison, men over the age of 65 were least likely.

It appeared that the UK wasn’t the only one suffering from sleepless nights, with 63.9% of sleepless-related tweets being from users in America and 6.3% being from the Philippines. Insomnia doesn’t seem to play favorites.

The top three languages behind English that were used to discuss insomnia or not being able to sleep were Filipino with 40.3%, Thai with 15.3% and German with 10.5%.

To learn more about the importance of a good night’s sleep, read  here.  To read the full findings of Happy Beds’ research and get some top tips on how you could get a better night’s sleep, click here. You might be surprised at what you learn.

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About Anas Alaoui

Anas Alaoui

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